Fatty’s Beer Cans & Merch

Fatty’s Beer Works’ packaging and merchandise system was designed to support a wide range of beer styles, seasonal releases, and branded apparel. The system includes flexible can design frameworks, promotional materials, and merchandise applications built for cohesion and bold shelf presence across evolving product lines. The result is a playful, high-energy brand expression extending from can to taproom to merch rack.

Deliverables: Packaging system, can artwork, merchandise graphics, promotional brand assets

Focus: Cohesive brand experience, clear hierarchy, cross-platform application