Badger Plug Brand Refresh

Badger Plug’s rebrand modernized a long-established industrial brand while reinforcing its legacy in roll protection and product safety. The system includes a bold new logo identity and flexible tradeshow and marketing materials designed for clarity, strength, and modern application across key touchpoints. A custom “B” icon with an embedded negative-space “P” creates a distinctive, ownable mark that emphasizes precision and durability throughout the brand.

Deliverables: Logo system, tradeshow graphics, merchandise + print collateral

Focus: Cohesive brand experience, clear hierarchy, cross-platform application